Sleep well, live well with Melatonina
Ekstrakt was tasked with telling the story of a product designed to help you finally catch some quality Zzzzzz’s and recharge. Our goal: move beyond the usual “sleep well, live well” narrative of safety and results, bringing in a deeper sense of night-time comfort and peace of mind. For Melatonina by Lek-AM, we created a message for those kept up at night — helping you leave the worries that rattle around at bedtime and finally sleep like a baby.
Our narrative zoomed in on framing Melatonina LEK-AM as the natural, safe choice for anyone dreaming of sweet slumber — helping you wake up on the right side of the bed every time. We spotlighted the product's top features: no morning dizziness, fast-acting, and delivering deep, restful sleep so you can rise and shine at full throttle.
The creative concept? A fresh, youthful spin — highlighted by our original remake of the iconic ’70s hit “Joy in the Morning,” perfectly channeling the energy of waking refreshed and ready to seize the day.
We took the lead on:
- creative concept
- pre-production
- casting
- set design
- location
- music
- production
- post-production
Ekstrakt’s campaign paints the Melatonin journey from a modern consumer’s perspective — addressing the struggles of hustling to get to sleep, craving quality shuteye and finding a remedy that lets you break free from dependency. We positioned Melatonina as the natural way to keep grogginess at bay, support true overnight recovery and help you rise and shine, ready to hit the ground running. By fusing practical perks with a heartfelt message, our work for Melatonina LEK-AM celebrates the power of restful nights — so you can truly seize the day, in business, at home, or on the field. Sweet dreams, redefined!
Creative Production Studio.
