Brake the Mold with Doritos
Doritos is a brand owned by PepsiCo. The traditional meaning of “boldness” needed to be redefined to better resonate with this new generation of audiences.
The “Break the Mold” campaign for Doritos encouraged young creators and enthusiasts to share how they pursue their hobbies while breaking established patterns and expectations. It’s a story about those who don’t fit the template, but make their own rules—with courage, expression, and authenticity.
The campaign was designed for use on social media and was created in partnership with Cut The Mustard agency.
Ekstrakt’s goal was to translate this vision into an engaging, contemporary visual format that aligns with the values of the campaign and Doritos’ communication style. Based on the creative concept by Cut The Mustard, Ekstrakt was responsible for:
- Developing the script and directing the commercial
- Casting and organizing the shoot
- Filming and production
- Post-production and preparing content for digital channels
The video produced by Ekstrakt helped bring Doritos’ campaign idea into the visual world—in a way that feels clear, stylish, and relatable to young people’s everyday lives.We focused on natural authenticity, diverse characters, and dynamic editing that captures the pace and energy of contemporary communication.
The spot became one of the campaign’s primary assets, genuinely building an emotional bridge between the brand and its new audience.The production was very well received by both the client and the community across the channels where it was aired. The result was a dynamic, visually impactful commercial that became one of the key vehicles of the campaign. This campaign is a manifesto of courage and passion—showing that the greatest strength lies in being yourself.
Creative Production Studio.
